We may be new to the funeral industry, but we’re not new to business. We bring more than twenty years of experience in sales, marketing, and consulting across small and large businesses — including building and running four of our own.

For the past 13 years, we’ve been immersed in the wedding industry — another space where emotions run high, families have big expectations, and service providers are under constant pressure to deliver flawlessly, every single time.

In both industries, we’ve seen something strikingly similar: the people doing this work care deeply. They’re heart-driven. They’re called to serve.

But passion has a cost — because burnout is real. And doing things the way they’ve always been done no longer works — not for families, and not for the professionals who serve them.

That’s what made us curious.

Curious about the funeral directors and owners who are reimagining what’s possible — not just for the families they serve, but for themselves and their teams, too.

That curiosity led us here, to create The Tribute Collection™ — and we can’t wait to share it with you.